rwt-as logo
Story image

The future is open to suggestions for this major IT solutions provider

03 Aug 2016

As our world becomes increasingly interconnected, collaboration has risen to prominence.

Hitachi, global provider of advanced IT and technology, recently announced the launch of their new “Global Brand Campaign”, which is to be set in motion in 19 countries via various media. The goal? To build the brand of Hitachi through collaborative creation with customers and partners, with the headline being “THE FUTURE IS OPEN TO SUGGESTIONS”.

Beginning in 2013, the Global Brand Campaign has been communicating a unified message around the world. This pursuit (a first for Hitachi) not only fortify Hitachi’s presence as a global brand, but also support the growth of the Social Innovation Business through tie-ins with businesses in various regions

The campaign is to be aligned with the management vision based on the “2018 Mid-term Management Plan”, which was created during the current fiscal year. The objective is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, while promoting collaborative creation with customers as an innovation partner in the era of the Internet of Things (IoT).

Hitachi is committed to lead innovations in both society and industry in the IoT era, and this is made clear by the promotion of their Social Innovation business, embodying Hitachi’s tenacious perseverance to achieve the goals of their 2018 Mid-term management plan.

 

In terms of the media, Hitachi intends to utilise television commercials and Internet advertising to provide an exciting means of expressing the ideas achieved through collaborative creation, resolving social issues in the IoT era. Their main motive is to accelerate the value of the Hitachi brand, broadly communicating to partners and customers around the globe about Hitachi’s active stance of facing up to increasingly complex social issues, seeking resolution through collaborative creation with stakeholders.

Hitachi also renovated their “Social Innovation Hub”, an Internet site that aggregates data related to the Hitachi Group’s activities around the world. Hitachi assures that by further strengthening its transmission of information, the company will be able position a business environment that further enhances collaborative creations with customers and partners around the world.

Story image
Nutanix launches solutions designed to empower IT teams working remotely
Nutanix has launched new solutions for cloud infrastructure management, enabling IT teams to deploy, upgrade and troubleshoot cloud software from anywhere, whether at home or from a central office location.More
Story image
Businesses move to cloud-based security solutions in a bid to support remote working
Cloud-based security tools are becoming increasingly popular following the rise in remote working during COVID-19, including a marked increase in businesses using such tools to protect of corporate financial information.More
Story image
Companies' digital etiquette still a little rough around the edges
Australians are more comfortable with drinking alcohol on a video conference than other nationalities, a new survey has found.More
Story image
Rising to the contact centre security challenge in the era of COVID-19
Cloud based contact centres have enabled Australian organisations to keep on working through the coronavirus pandemic but, in a climate of heightened risk, ensuring the security of your solutions and customer data is a critical imperative.More
Story image
Citrix partners with HPE to aid employees returning to offices
“Citrix is one of the partners that HPE is working very closely with to enhance existing solutions with components that are tailor made for COVID-19 response.”More
Story image
Former Salesforce, Microsoft security exec to lead Zoom security team
Zoom has announced the appointment of former Microsoft and Salesforce executive Jason Lee as its new chief information security officer. More