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CompTIA unveils new A/NZ channel council
"CompTIA’s new EC members will play a pivotal role in raising awareness and support for the community in New Zealand.
Are you selling benefits or advantages?
Channel expert Moheb Moses explains how this terminology can help a salesperson to focus on meeting client’s needs rather than pushing a product.
The four traits of a ‘trusted advisor’
The term ‘trusted advisor’ has quickly made its way into the buzzword hall of fame. A channel expert explains what it actually means for partners.
The problems with partner reward programmes
There are two adages worth thinking about in context together rather than separately: “You get what you pay for,” and, “What gets measured gets done.”
How partners can improve profit through operational efficiency
Achieving operational efficiency requires an unflinching examination of how well (or not) operations run today.
How to establish and maintain channel alignment
Channel Dynamics offer advice on how to ensure that your organisation stays aligned and relevant in the changing channel landscape.
6 tips for partners who want to get their vendor's attention
Channel Dynamics channel marketing specialist Tamara Hodkinson gives partners a crash course in being noticed and getting what they need to grow.