IT Brief Asia - Technology news for CIOs & IT decision-makers

Hootsuite stories

Story image
Social trends report unfolds brand-customer disconnect
Thu, 16th Nov 2023
#
ai
#
creative technologies
#
hootsuite
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
Story image
Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Fri, 27th Oct 2023
#
productivity
#
b2b
#
cios
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
Story image
KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023
#
edutech
#
facebook
#
wechat
KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
Story image
Hootsuite 2021 Impact Report shows workforce more diverse
Wed, 4th May 2022
#
sustainable it
#
contact centre
#
voip
Hootsuite's 2021 Impact Report reveals its efforts in social impact, diversity, equity, inclusion, and corporate responsibility.
Story image
Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
#
digital marketing
#
social media
#
social media listening
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
Story image
Hootsuite deepens partnership with Microsoft Teams
Fri, 3rd Sep 2021
#
uc
#
microsoft
#
voip
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
Story image
A year of COVID-19: New Zealand's online behaviour revealed
Tue, 23rd Feb 2021
#
hootsuite
#
covid-19
#
delivery service
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
Story image
Facebook ad engagement equal to social networking, study finds
Tue, 2nd Feb 2021
#
facebook
#
social media
#
social networking
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
Story image
Hootsuite announces acquisition of SaaS provider Sparkcentral
Tue, 12th Jan 2021
#
saas
#
social media
#
hootsuite
Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.
Story image
Hootsuite launches integration with Dynamics 365
Tue, 17th Nov 2020
#
microsoft
#
crm
#
martech
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
Story image
Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
#
social media
#
b2b
#
b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Story image
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Wed, 23rd Sep 2020
#
crm
#
cx
#
martech
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
Story image
3.96 billion people now use social media
Mon, 27th Jul 2020
#
advertising
#
social media
#
hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
Story image
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Mon, 23rd Mar 2020
#
wfh
#
social media
#
remote working
Hootsuite offers free pro plan to aid non-profits and SMEs amid COVID-19 crisis.
Story image
Social commerce growing in South East Asia markets
Thu, 24th Oct 2019
#
online shopping
#
hootsuite
#
social media
SE Asia marketers embrace social commerce, yet integration lags, states Econsultancy report.
Story image
Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
#
bi
#
big data
#
data analytics
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
Story image
Hootsuite integrates with Adobe Experience Platform
Thu, 28th Mar 2019
#
big data
#
bi
#
data analytics
Hootsuite & Adobe deepen ties with new integration, enhancing omni-channel marketing.
Story image
Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
#
cx
#
martech
#
social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
Story image
Hootsuite's new social media integrations for LinkedIn
Mon, 19th Nov 2018
#
linkedin
#
hootsuite
#
social media management
Hootsuite enhances LinkedIn strategy, enabling direct video scheduling and @mentions for better engagement.
Story image
Study finds social media for businesses is more than just marketing
Wed, 19th Sep 2018
#
martech
#
commerce systems
#
digital marketing
New study: 90% view social media as key for competitiveness, extending beyond marketing to impact revenue.
Story image
Four ways social media management software is transforming CX
Fri, 1st Jun 2018
#
crm
#
cx
#
martech
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
Story image
Hootsuite gets ‘premier’ status within Adobe partner program
Wed, 13th Dec 2017
#
martech
#
partner programmes
#
creative technologies
Hootsuite elevates status with Adobe, aligning as a 'Premier' partner for enhanced social media solutions.
Story image
Hootsuite names Conversologie their first NZ partner
Mon, 4th Sep 2017
#
partner programmes
#
martech
#
forrester research
Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.
Story image
Hootsuite's Amplify for Selling helps leverage social media for sales
Wed, 21st Jun 2017
#
forrester research
#
hootsuite
#
social selling
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.