IT Brief Asia - Technology news for CIOs & IT decision-makers

Immersive technology stories

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TrueConf & Eyefeelit debut HoloLive for immersive 3D video calls
Last month
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wfh
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3d
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video conferencing
TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.
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Global computer graphics market to be US$464.2 million by 2033: FMI
Mon, 26th Jun 2023
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vr
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computer graphics
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market
The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.
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Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
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cx
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martech
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creative technologies
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.
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Shadow Factory adopts first-of-a-kind “Work from Metaverse”
Tue, 4th Apr 2023
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cloud services
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wfh
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vr
Advancements in Metaverse technology have made it possible for Shadow Factory to march towards a new era of work, which it says, will improve productivity.
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Will the Metaverse change retail as we know it in 2023?
Tue, 21st Mar 2023
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martech
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omnichannel
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vr
Many futurists have glorified the potential benefits of its positively revolutionary potential for the future of work, retail, and even bigger societal issues.
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Immersive CX is the new way to win and keep customers
Fri, 20th Jan 2023
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martech
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cx
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ueba
Latest Zendesk research signals a dramatic shift in expectations, with over two-thirds of Australian business leaders rethinking the entire customer experience.
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M1 power up Singapore's museums with 5G and edge computing
Fri, 30th Dec 2022
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digital transformation
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wireless networks
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edge computing
It is part of a broader initiative to transform experiences for the public across all national museums and heritage institutions in Singapore.
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Tata to acquire Switch Enterprises for live video production
Fri, 23rd Dec 2022
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video
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digital transformation
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media solution
It will help Tata Communications gain a strong foothold into the Americas media and entertainment market and extend its portfolio into live video production.
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Tencent supports Metalife for realistic Metaverse avatars
Fri, 23rd Dec 2022
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vr
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partner programmes
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metaverse
Tencent Real-Time Communication, utilized for avatar creation in the metaverse, ensures a smooth audio/video experience under a packet loss rate of 80%.
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Adobe empowers creators and brands with Substance 3D updates
Thu, 20th Oct 2022
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creative technologies
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martech
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vr
Adobe announces new innovations across its Substance 3D tools, empowering creators and brands to create immersive 3D content and metaverse experiences.
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Wave Audio delivers ultimate immersion with new wireless earbuds
Wed, 27th Jul 2022
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digital music
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bluetooth
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earbuds
Wave Audio, one of Australia's best new audio brands, has recently released a set of landmark noise-cancelling true wireless earbuds, the Immersive Pro.
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Sony releases a new gaming gear brand for PC gamers
Mon, 4th Jul 2022
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gaming
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technology gifts
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headsets
Sony has unveiled INZONETM, a new gaming gear brand for PC gamers that makes gaming more immersive and offers greater gaming ability.
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NFTs set to further immerse Australian Cricket fans
Thu, 14th Apr 2022
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cloud services
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cryptocurrency
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blockchain
Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust to connect cricket fans globally with NFTs.
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Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri, 25th Feb 2022
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microsoft
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immersive technology
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digital marketing
Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.
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New remote tech support solution using live AR overlays
Tue, 7th Sep 2021
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vr
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abb
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ar
ABB Electrification's Service business has announced new solutions that provide interactive remote support using immersive extended reality.
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AR, VR and 3D tech boost consumer confidence in online purchases - report
Thu, 5th Nov 2020
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vr
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accenture
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ar
The report found that 47% of global consumers acknowledged that immersive technologies made them feel more connected with products while shopping online.